Influence of NaMo App on Twitter
Shreya Sharma, Samiya Caur, Hitkul, Ponnurangam Kumaraguru

TL;DR
This study examines the influence of the NaMo App on Twitter during the 2019 elections, analyzing content sharing, echo chambers, and influence to understand its role in political discourse.
Contribution
It is the first to analyze the impact of a party-specific app on Twitter's political discourse and echo chamber formation during elections.
Findings
NaMo App users are likely BJP supporters.
NaMo App influence on Twitter is limited and does not significantly alter the broader narrative.
Evidence of echo chambers among NaMo App users on Twitter.
Abstract
Social media plays a crucial role in today's society. It results in paradigm changes in how people relate and communicate, convey and exchange ideas. Moreover, social media has evolved into critical knowledge networks for consumers and also affects decision-making. In elections, social media became an integral part of political campaigning to reach a greater audience and gather more support. The 2019 Lok Sabha election saw a massive spike in the usage of online social media platforms such as Twitter, Facebook, and WhatsApp; with every major political party launching its own organized social media campaigns. In 2014, Bhartiya Janta Party (BJP) took one step ahead in organizing the campaign by launching its app - NaMo App. We focus our research on Twitter and NaMo App during the 2019 Lok Sabha elections and CAA protests. Twitter is a platform where every individual can express their views…
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Taxonomy
TopicsSocial Media and Politics · Opinion Dynamics and Social Influence · Internet Traffic Analysis and Secure E-voting
