Cross-platform analysis of user comments in YouTube videos linked on Reddit conspiracy theory forum
Tomislav Duricic, Volker Seiser, Elisabeth Lex

TL;DR
This study investigates how linking YouTube videos on Reddit conspiracy forums influences the language used in YouTube comments, revealing a subtle shift towards Reddit-like language patterns.
Contribution
It provides the first cross-platform analysis of comment language dynamics between Reddit and YouTube in the context of conspiracy content.
Findings
User comments on YouTube become slightly more similar to Reddit language.
Linking YouTube videos on Reddit influences comment language.
The language shift is subtle but statistically significant.
Abstract
We perform a cross-platform analysis in which we study how does linking YouTube content on Reddit conspiracy forum impact language used in user comments on YouTube. Our findings show a slight change in user language in that it becomes more similar to language used on Reddit.
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Taxonomy
TopicsMisinformation and Its Impacts · Spam and Phishing Detection · Hate Speech and Cyberbullying Detection
