Quantifying agent impacts on contact sequences in social interactions

TL;DR

This paper introduces a novel method to quantify individual impacts on contact sequences in temporal social networks, aiding in identifying key spreaders and understanding the influence of behavior on spreading phenomena.

Contribution

The paper proposes a new measure called 'contact sequence centrality' and a method based on event mapping to analyze the impact of individuals in dynamic contact networks.

Findings

Contact sequence centrality effectively ranks impact of individuals.

Traditional static metrics are less effective at longer time scales.

The method reveals the importance of contact order in social interactions.

Abstract

Human social behavior plays a crucial role in how pathogens like SARS-CoV-2 or fake news spread in a population. Social interactions determine the contact network among individuals, while spreading, requiring individual-to-individual transmission, takes place on top of the network. Studying the topological aspects of a contact network, therefore, not only has the potential of leading to valuable insights into how the behavior of individuals impacts spreading phenomena, but it may also open up possibilities for devising effective behavioral interventions. Because of the temporal nature of interactions - since the topology of the network, containing who is in contact with whom, when, for how long, and in which precise sequence, varies (rapidly) in time - analyzing them requires developing network methods and metrics that respect temporal variability, in contrast to those developed for static (i.e., time-invariant) networks. Here, by means of event mapping, we propose a method to quantify how quickly agents mingle by transforming temporal network data of agent contacts. We define a novel measure called 'contact sequence centrality', which quantifies the impact of an individual on the contact sequences, reflecting the individual's behavioral potential for spreading. Comparing contact sequence centrality across agents allows for ranking the impact of agents and identifying potential 'behavioral super-spreaders'. The method is applied to social interaction data collected at an art fair in Amsterdam. We relate the measure to the existing network metrics, both temporal and static, and find that (mostly at longer time scales) traditional metrics lose their resemblance to contact sequence centrality. Our work highlights the importance of accounting for the sequential nature of contacts when analyzing social interactions.