A Report on the Cost of Data Privacy

TL;DR

This paper discusses the growing collection of personal data online, highlighting the lack of consumer awareness about data tracking and usage by companies in the digital age.

Contribution

It raises awareness about data privacy issues and the extent of data collection, emphasizing the need for better consumer understanding.

Findings

Consumers have limited awareness of data tracking

Data collection is extensive and pervasive

Increased awareness can lead to better privacy practices

Abstract

As our lives migrate to the digital realm, our online identity has evolved to become an increasingly robust collection of data about every aspect of our online and offline lives. This data is extremely appealing to companies who wish to use it for a variety of analytics. In this report, we create awareness for the consumers around the world who have only a vague understanding of how much of their data is being tracked, where, when, and by which companies.