Exploring Diffusion Characteristics that Influence Serious Games Adoption Decisions

TL;DR

This paper examines how diffusion characteristics like advantage and compatibility influence the adoption of serious games, proposing an alternative to Rogers' traditional diffusion model to better understand commercialization factors.

Contribution

It introduces a new perspective on diffusion characteristics affecting serious game adoption, moving beyond Rogers' traditional approach.

Findings

Diffusion characteristics impact serious game adoption decisions.

An alternative framework better explains commercialization factors.

Highlights the importance of relative advantage and observability.

Abstract

In this paper we discuss the diffusion of serious games and present reasons for why Rogers traditional approach is limited in this context. We present an alternative overview through the characteristics of relative advantage, compatibility, complexity, trialability, and observability, that reflect on the adoption decision and contributes on the commercialization of serious games.