The Big Brother NaijaTV Reality Show as Coordinate of Media Functions and Dysfunctions
Bolu John Folayan, Olubunmi Ajibade, Olubunmi Dipo-Adedoyin, Toyin, Segun Onayinka, Toluwani Titilola Folayan

TL;DR
This study assesses how the popular Nigerian TV reality show Big Brother Naija is perceived by viewers, examining its entertainment value, societal impact, and whether it functions or dysfunctions within media roles.
Contribution
It provides empirical data on viewer perceptions of Big Brother Naija, highlighting its entertainment value and societal implications in Nigeria.
Findings
66% of viewers like the program for entertainment
Half of the viewers dislike immoral aspects of the show
Most viewers consider the program to be societally functional
Abstract
The mass media play at least five basic functions which include news dissemination, surveillance of the environment, correlation of the components of the society, entertainment and transmission of social heritage. Sometimes, disruptions and impairments do occur in the performance of these roles and some of these basic functions become dysfunctions, which turn the media into purveyor of negative values. The present study investigates how popular the Nigerian TV reality show, Big Brother Naija BBN, is perceived by its viewers. Three hundred heavy viewers of the program were surveyed from Lagos and Ede, South-West Nigeria, and their opinions and attitudes were sought regarding, why they like or dislike the program; the gratifications that those who like the program derive and whether the BBN, as media content, is generally functional or dysfunctional to the society. Sixty six per cent 66…
Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
