New Technology, New Rules for Journalism and a New World of Engagement

TL;DR

This paper discusses how technological advances have transformed journalism and engagement, enabling interactive, global conversations that involve audiences as active participants rather than passive consumers.

Contribution

It highlights the shift in journalism and communication paradigms driven by technology, emphasizing new rules and opportunities for audience engagement and dialogue.

Findings

Technology facilitates international and interactive discourse.

Millennials prefer participatory storytelling.

New engagement rules reshape journalism practices.

Abstract

The ways in which people learn, communicate and engage in discussion have changed profoundly during the past decade. As Jenkins related in her book, The Convergence Crisis: An Impending Paradigm Shift in Advertising, Millenials do not want to be told the whole story. Rather, they want someone to begin a conversation that will engage others to become participants in the development of that story (2015). Technology now allows that to happen, sometimes with unintended and/or ill consequences, but technology also generates a dynamic potential to create international and interactive discourse aimed at addressing shared global challenges.