Survey about protection motivation on social networking sites: University of Maribor students, 2018

TL;DR

This study investigates how trust, privacy concerns, and perceived threats influence protection motivation among university students on social networking sites, highlighting key psychological and trust factors affecting user security behaviors.

Contribution

It provides empirical insights into the factors influencing protection motivation on social media, focusing on trust, privacy concerns, and perceived threats among students.

Findings

Trust in government positively affects protection motivation.

Privacy concerns increase protection motivation.

Fear of government intrusions influences user behavior.

Abstract

This paper reports on a study aiming to explore factors associated with protection motivation of users on social networking sites. The objectives of this study were to determine how trust in internet service provider, trust in social media provider, trust in government, privacy concerns, fear of government intrusions, locus of control, and perceived threats affect protection motivation of users on social networking sites. The study employed a cross-sectional research design. A survey was conducted among University of Maribor students between October 2018 and January 2019. A total of 289 respondents completed the survey providing for N=276 useful responses after excluding poorly completed responses (27.9 percent response rate). The survey questionnaire was developed in English. A Slovenian translation of the survey questionnaire is available.