Avocado Buying Trends in the United States Using SAC

TL;DR

This paper analyzes U.S. avocado buying trends from 2015 to 2020 using SAP Analytics Cloud, revealing consumer preferences, seasonality, and health-conscious purchasing patterns through statistical and visualization methods.

Contribution

It introduces a comprehensive analysis of avocado sales data using SAC, highlighting consumer behavior and seasonal trends with new visualization techniques.

Findings

Organic avocados are increasingly popular.

Seasonality significantly affects avocado sales.

Health trends influence consumer preferences.

Abstract

The purpose of our paper is to analyze the dataset from Hass Avocado Board (HAB). The data features historical data on avocado prices and sales volume in multiple cities, states, and regions of the United States, ranging from 2015 to 2020. The paper consists of a mapped and calculated statistical analysis of the data over an established period. Using the cloud visualization tool SAP Analytics Cloud (SAC) to import and clean the data, we will complete comprehensive investigations and employ class lecture information as needed. Then, we will present insights using visualization, and time-series analysis. Our research intends to reveal insights into consumer buying statistics, such as the most popular type of avocado, preferences of organic to conventional and seasonality trends. The research is relevant as health-conscious trends have become increasingly popular, and avocado purchases indicate this.