Social Big Data: An Overview and Applications

TL;DR

This paper provides an overview of Social Big Data, discussing its definition, significance, and applications in enhancing business practices, understanding customer sentiments, and improving brand engagement through social media analytics.

Contribution

It offers a comprehensive overview of Social Big Data concepts and lays the groundwork for various applications and analytics in this domain.

Findings

Social media data significantly impacts business strategies.

Analyzing social data enhances understanding of customer sentiments.

Social Big Data applications improve brand awareness and market insights.

Abstract

The emergence of online social media services has made a qualitative leap and brought profound changes to various aspects of human, cultural, intellectual, and social life. These significant Big data tributaries have further transformed the businesses processes by establishing convergent and transparent dialogues between businesses and their customers. Therefore, analysing the flow of social data content is necessary in order to enhance business practices, to augment brand awareness, to develop insights on target markets, to detect and identify positive and negative customer sentiments, etc., thereby achieving the hoped-for added value. This chapter presents an overview of Social Big Data term and definition. This chapter also lays the foundation for several applications and analytics that are broadly discussed in this book.