Mobile Data Service Adoption and Use from a Service Supply Perspective: An Empirical Investigation

TL;DR

This paper empirically investigates mobile data service supply chain participants' perspectives on customer requirements, expectations, and the environment, providing insights to enhance understanding of MDS adoption and use.

Contribution

It introduces an MDS supply chain perspective through thematic analysis, enriching models of customer adoption with supplier insights.

Findings

Identified key customer requirements and expectations.

Developed propositions linking supply chain views to customer adoption.

Enhanced models of MDS use with supply-side insights.

Abstract

The paper presents the findings of an empirical study of the views of a selection of mobile data service (MDS) supply chain participants about anticipated MDS customer requirements and expectations, and about the MDS environment. Applying an inductive thematic analysis approach, the study data are first represented as a thematic map; the thematic map is then used to formulate propositions that contribute an MDS supplier perspective to models investigating MDS customer adoption and use.