Understanding Factors that Influence Upskilling

TL;DR

This study analyzes factors influencing upskilling behaviors using survey data from Facebook Jobs applicants, highlighting the roles of social influence, education, and policy implications for effective skill development strategies.

Contribution

It provides new insights into how social and economic influences affect upskilling and suggests targeted policies based on educational background.

Findings

Individuals influenced by networks are more likely to have postsecondary degrees.

Postsecondary education correlates with higher likelihood of upskilling activities.

Connecting less-educated individuals to skill-valuing opportunities may enhance upskilling.

Abstract

We investigate the motivation and means through which individuals expand their skill-set by analyzing a survey of applicants from the Facebook Jobs product. Individuals who report being influenced by their networks or local economy are over 29% more likely to have a postsecondary degree, but peer effects still exist among those who do not acknowledge such influences. Users with postsecondary degrees are more likely to upskill in general, by continuing coursework or applying to higher-skill jobs, though the latter is more common among users across all education backgrounds. These findings indicate that policies aimed at connecting individuals with different educational backgrounds can encourage upskilling. Policies that encourage users to enroll in coursework may not be as effective among individuals with a high school degree or less. Instead, connecting such individuals to opportunities that value skills acquired outside of a formal education, and allow for on-the-job training, may be more effective.