Performing Creativity With Computational Tools

TL;DR

This paper explores how computational tools influence creativity in graphic design and related fields, analyzing interview data to identify when developing new intelligent tools is beneficial.

Contribution

It provides insights into the scenarios where investing in new creativity-aiding computational tools is advantageous, based on qualitative interviews.

Findings

Certain scenarios favor the development of new tools

Some tasks benefit significantly from computational assistance

Guidelines for when to invest in new creative tools

Abstract

The introduction of new tools in people's workflow has always been promotive of new creative paths. This paper discusses the impact of using computational tools in the performance of creative tasks, especially focusing on graphic design. The study was driven by a grounded theory methodology, applied to a set of semi-structured interviews, made to twelve people working in the areas of graphic design, data science, computer art, music and data visualisation. Among other questions, the results suggest some scenarios in which it is or it is not worth investing in the development of new intelligent creativity-aiding tools.