Mapping Organization Knowledge Network and Social Media Based Reputation Management

TL;DR

This paper explores how organizations can map employee knowledge networks and personal reputation on social media to understand knowledge flow and its impact on organizational performance, using social network analysis and case study data.

Contribution

It develops formulas to measure knowledge networks and reputation from social media activities, linking social media reputation to organizational knowledge flow.

Findings

Employee knowledge correlates with personal reputation.

Reputation levels vary across different social media platforms.

Knowledge networks support organizational performance.

Abstract

Knowledge management is an important aspect of an organization, especially in the ICT industry. Having more control of it is essentials for the organization to stay competitive in the business. One way to assess the organization's knowledge capital is by measuring employee knowledge networks and their personal reputation in social media. Using this measurement, we see how employees build relationships around their peer networks or clients virtually. We are also able to see how knowledge networks support organizational performance. The research objective is to map knowledge network and reputation formulation in order to fully understand how knowledge flow and whether employee reputation has a higher degree of influence in the organization's knowledge network. We particularly develop formulas to measure knowledge networks and personal reputation based on their social media activities. As a case study, we pick an Indonesian ICT company that actively build their business around their employee peer knowledge outside the company. For the knowledge network, we perform data collection by conducting interviews. For reputation management, we collect data from several popular social media. We base our work on Social Network Analysis (SNA) methodology. The result shows that employees' knowledge is directly proportional to their reputation, but there are different reputations level on different social media observed in this research.