Democratizing information visualization. A study to map the value of graphic design to easier knowledge transfer of scientific research

TL;DR

This study explores how visual representations, designed without specialized graphic backgrounds, can enhance science communication by making research more accessible and impactful to both academic and general audiences.

Contribution

It investigates the perception and value of visual representations among STEM researchers without design expertise, highlighting their potential to democratize scientific knowledge transfer.

Findings

Visual representations help scientists communicate more clearly.

They reach wider, diverse audiences.

Researchers see value despite lack of design background.

Abstract

Visual representations are becoming important in science communication and education. This explorative study investigates the perception of STEM researchers, without any specific visual design background, and the value of visual representations as tools to support the communication of technical and scientific knowledge among academics and a wider non-technical community. Early findings show that visual representations can positively support scientists to share research outcomes in a more compelling, visually clear, and impactful manner, reaching a wider audience across different disciplines.