Analyzing the response to TV serials retelecast during COVID19 lockdown in India

TL;DR

This study analyzes public sentiment towards Doordarshan's retelecast of popular TV serials during India's COVID-19 lockdown, finding predominantly positive reactions indicating acceptance and a positive mental state.

Contribution

It provides an empirical analysis of social media sentiment regarding retelecast TV serials during lockdown, highlighting public acceptance and mental health implications.

Findings

Sentiment score of 0.65 indicating positive sentiment

64.58% of tweets were positive

Reflects positive public mental health during lockdown

Abstract

TV serials are a popular source of entertainment. The ongoing COVID19 lockdown has a high probability of degrading the publics mental health. The Government of India started the retelecast of yesteryears popular TV serials on public broadcaster Doordarshan from 28th March 2020 to 31st July 2020. Tweets corresponding to the Doordarshan hashtag were mined to create a dataset. The experiment aims to analyze the publics response to the retelecast of TV serials by calculating the sentiment score of the tweet dataset. Datasets mean sentiment score of 0.65 and high share 64.58% of positive tweets signifies the acceptance of Doordarshans retelecast decision. The sentiment analysis result also reflects the positive state of mind of the public.