Perceptions of Smartphone Users Acceptance and Adoption of Mobile Commerce (MC) The Case of Jordan

TL;DR

This study explores factors influencing smartphone users' acceptance of mobile commerce in Jordan, integrating TAM2 and IDT models, and identifies key determinants like ease of use, usefulness, and user experience.

Contribution

It adapts TAM2 and IDT constructs specifically for mobile commerce acceptance on smartphones, providing validated research constructs and insights for future studies.

Findings

Consumer intention is influenced by perceived usefulness and ease of use.

Uncertainty avoidance and compatibility significantly affect adoption.

Study highlights the importance of user experience in mobile commerce acceptance.

Abstract

This study investigates smartphone users perceptions of adopting and accepting Mobile Commerce (MC) based on users perceived adoption under the extended Technology Acceptance Model (TAM2) and Innovation Diffusion Theory (IDT) by providing research constructs for the domain of MC. Also, testing them with reliability and validity and demonstrating their distinctiveness with hypothesis testing. The results show that consumer intention to adopt MC on a smartphone was primarily influenced by Uncertainty Avoidance (UA), User Experience (UX), Perceived Ease Of Use (PEOU), Perceived Usefulness (PU) and Compatibility (CMP) as well as other constructs that positively determine attitude toward using a smartphone. For researchers, this study shows the benefits of adapting TAM constructs into MC acceptance on a smartphone. The perceptions of MC adoption on a smartphone in this study investigated based on a survey of specific people. For more reliability, a comprehensive study is needed to show the attitudes of people from different environments.