Methodology for design of templates of text communication messages for software marketing

TL;DR

This paper introduces a methodology for designing text message templates in software marketing, integrating expert practices, communication theories, and semiotics, implemented as a decision support system.

Contribution

It presents a novel methodology for creating marketing message templates based on interdisciplinary theories, implemented as a decision support software tool.

Findings

The methodology effectively incorporates expert knowledge and communication principles.

The software prototype demonstrates practical application in message template design.

The approach enhances consistency and effectiveness of marketing communications.

Abstract

A methodology is proposed for design of templates of text communication messages that are based on best practices of experts in software marketing, ideas of marketing, communication theory, copywriting, media linguistics, semiotics. Description of the subject area is based on conceptual modeling and production systems. For the purposes of testing, the methodology was used as the basis of a software product. Decision support recommender system for design of communication messages for software marketing.