Detecting Medical Misinformation on Social Media Using Multimodal Deep Learning

TL;DR

This paper introduces a multimodal deep learning model that effectively detects antivaccine misinformation on social media by analyzing both images and text, significantly improving accuracy over existing methods.

Contribution

The study presents a novel deep learning architecture with a semantic- and task-level attention mechanism for multimodal data, enhancing antivaccine message detection on platforms like Instagram.

Findings

Achieved over 97% testing accuracy on a large Instagram dataset.

Outperformed existing models in detecting antivaccine content.

Demonstrated effectiveness of multimodal analysis over text-only approaches.

Abstract

In 2019, outbreaks of vaccine-preventable diseases reached the highest number in the US since 1992. Medical misinformation, such as antivaccine content propagating through social media, is associated with increases in vaccine delay and refusal. Our overall goal is to develop an automatic detector for antivaccine messages to counteract the negative impact that antivaccine messages have on the public health. Very few extant detection systems have considered multimodality of social media posts (images, texts, and hashtags), and instead focus on textual components, despite the rapid growth of photo-sharing applications (e.g., Instagram). As a result, existing systems are not sufficient for detecting antivaccine messages with heavy visual components (e.g., images) posted on these newer platforms. To solve this problem, we propose a deep learning network that leverages both visual and textual information. A new semantic- and task-level attention mechanism was created to help our model to focus on the essential contents of a post that signal antivaccine messages. The proposed model, which consists of three branches, can generate comprehensive fused features for predictions. Moreover, an ensemble method is proposed to further improve the final prediction accuracy. To evaluate the proposed model's performance, a real-world social media dataset that consists of more than 30,000 samples was collected from Instagram between January 2016 and October 2019. Our 30 experiment results demonstrate that the final network achieves above 97% testing accuracy and outperforms other relevant models, demonstrating that it can detect a large amount of antivaccine messages posted daily. The implementation code is available at https://github.com/wzhings/antivaccine_detection.