Understanding Feasibility Study Approach for Packaged Software Implementation by SMEs
Issam Jebreen, Robert Wellington, and Stephen G. MacDonell

TL;DR
This paper explores the unique feasibility study approach for packaged software implementation in SMEs, highlighting differences from traditional requirements engineering and emphasizing the roles, assessment criteria, and demonstration techniques used.
Contribution
It provides an ethnographic analysis of PS implementation, identifying key practices and roles that differ from conventional software engineering approaches.
Findings
Analysts often act as hybrid roles combining sales and marketing.
Live demonstrations increase perceived feasibility and reduce resistance.
Assessment focuses on features, customization, output, and technical needs.
Abstract
Software engineering often no longer involves building systems from scratch, but rather integrating functionality from existing software and components or implementing packaged software. Conventional software engineering comprises a set of influential approaches that are often considered good practice, including structured programming, and collecting a complete set of test cases. However, these approaches do not apply well for packaged software (PS) implementation; hence this phenomenon requires independent consideration. To explore PS implementation, we conducted ethnographic studies in packaged software development companies, in particular, to understand aspects of the feasibility study approach for PS implementation. From an analysis of these cases, we conclude that firstly; the analyst has more of a hybrid analyst-sales-marketing role than the analyst in traditional RE feasibility…
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