Impact of Business technologies on the success of Ecommerce Strategies: SMEs Perspective

TL;DR

This study examines how the adoption of business technologies influences the success of e-commerce strategies among SMEs in Saudi Arabia, highlighting challenges and benefits of technological integration.

Contribution

It provides insights into the relationship between technology implementation and e-commerce success specifically for Saudi SMEs, addressing adoption barriers and growth opportunities.

Findings

Technology adoption positively impacts e-commerce success.

Cost and training are significant barriers to adoption.

E-commerce growth is driven by technological advancements in Saudi Arabia.

Abstract

The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet technology, new dimensions of e-services, and innovative measures that are necessary factors for electronic commerce operations. Despite most Saudi Arabia retailers being aware of technological advancements, existing research reveals several challenges that hinder the adoption of e-commerce strategies, including the cost of installation and training. The advantages of e-commerce are frequently shown in recent studies. Internet technologies development has narrowed the difference between traditional trade and online business grounds, with additional traditional markets moving to online platforms. The Saudi Arabia community has been recognized as a potential hub for advancing technology-based programs, particularly e-commerce.