Social Media Study of Public Opinions on Potential COVID-19 Vaccines: Informing Dissent, Disparities, and Dissemination

TL;DR

This study analyzes over six million tweets to understand public opinions on COVID-19 vaccines, revealing demographic and regional disparities, and informing vaccine policy strategies.

Contribution

It introduces a large-scale social media analysis framework to classify and analyze public vaccine opinions, linking them to socio-demographic factors and pandemic experiences.

Findings

Lower pro-vaccine sentiment in Southeast US

Socioeconomic disadvantage correlates with polarized opinions

Personal pandemic experience influences vaccine attitudes

Abstract

The current development of vaccines for SARS-CoV-2 is unprecedented. Little is known, however, about the nuanced public opinions on the vaccines on social media. We adopt a human-guided machine learning framework using more than six million tweets from almost two million unique Twitter users to capture public opinions on the potential vaccines for SARS-CoV-2, classifying them into three groups: pro-vaccine, vaccine-hesitant, and anti-vaccine. We aggregate opinions at the state and country levels, and find that the major changes in the percentages of different opinion groups roughly correspond to the major pandemic-related events. Interestingly, the percentage of the pro-vaccine group is lower in the Southeast part of the United States. Using multinomial logistic regression, we compare demographics, social capital, income, religious status, political affiliations, geo-locations, sentiment of personal pandemic experience and non-pandemic experience, and county-level pandemic severity perception of these three groups to investigate the scope and causes of public opinions on vaccines. We find that socioeconomically disadvantaged groups are more likely to hold polarized opinions on potential COVID-19 vaccines. People who have the worst personal pandemic experience are more likely to hold the anti-vaccine opinion. Next, by conducting counterfactual analyses, we find that the U.S. public is most concerned about the safety, effectiveness, and political issues regarding potential vaccines for COVID-19, and improving personal pandemic experience increases the vaccine acceptance level. We believe this is the first large-scale social media-based study to analyze public opinions on potential COVID-19 vaccines that can inform more effective vaccine distribution policies and strategies.