Influence of Murder Incident of Ride-hailing Drivers on Ride-hailing User's Consuming Willingness in Nanchang

TL;DR

This study examines how murder incidents involving ride-hailing drivers in Nanchang affected users' willingness to use these services, highlighting gender differences and the impact of safety measures.

Contribution

It provides empirical evidence on the negative impact of driver-related safety incidents on user willingness and evaluates the effectiveness of safety rectification measures.

Findings

Murder incidents significantly reduced ride-hailing usage.

Female users' willingness was notably lower than males.

Safety rectification measures had a calming effect on some users.

Abstract

Due to the frequent murder incidents of ride-hailing drivers in China in 2018, ride-hailing companies took a series of measures to prevent such incidents and ensure ride-hailing passengers' safety. This study investigated users' willingness to use ride-hailing apps after murder incidents and users' attitudes toward Safety Rectification. We found that murder incidents of ride-hailing drivers had a significant adverse impact on people's usage of ride-hailing apps. Female users' consuming willingness was 0.633 times that of male users, such as" psychological harm" was more evident among females, and Safety Rectification had a calming effect for some users. Finally, we found that people were satisfied with ride-hailing apps' efficiency, but were not satisfied with safety and reliability, considered them important; female users were more concerned about the security than male users.