A Mixed-Method Landscape Analysis of SME-focused B2B Platforms in Germany

TL;DR

This study provides a comprehensive analysis of the landscape of SME-focused B2B platforms in Germany, highlighting regional disparities, partnership tendencies, and capital challenges faced by SMEs in platform development.

Contribution

It offers a novel mixed-method approach combining desk research and quantitative analysis to map the German SME platform landscape.

Findings

Significant geographical disparities in platform distribution.

Fewer SME-led platform ventures compared to large firms.

High capital intensity may hinder SME platform development.

Abstract

Digital platforms offer vast potential for increased value creation and innovation, especially through cross-organizational data sharing. It appears that SMEs in Germany are currently hesitant or unable to create their own platforms. To get a holistic overview of the structure of the German SME-focused platform landscape (that is platforms that are led by or targeting SMEs), we applied a mixed method approach of traditional desk research and a quantitative analysis. The study identified large geographical disparity along the borders of the new and old German federal states, and overall fewer platform ventures by SMEs, rather than large companies and startups. Platform ventures for SMEs are more likely set up as partnerships. We indicate that high capital intensity might be a reason for that.