How Did That Get In My Phone? Unwanted App Distribution on Android Devices

TL;DR

This study investigates how unwanted apps, including malware and PUP, are distributed across Android devices through various vectors, revealing the prevalence, sources, and risks associated with each distribution method.

Contribution

It provides a comprehensive analysis of unwanted app distribution channels on Android, quantifying their impact and comparing their prevalence and security defenses.

Findings

10-24% of devices encounter unwanted apps

Play Store accounts for 87% of app installs, 67% of unwanted apps

Web downloads, though rare, pose higher risks

Abstract

Android is the most popular operating system with billions of active devices. Unfortunately, its popularity and openness makes it attractive for unwanted apps, i.e., malware and potentially unwanted programs (PUP). In Android, app installations typically happen via the official and alternative markets, but also via other smaller and less understood alternative distribution vectors such as Web downloads, pay-per-install (PPI) services, backup restoration, bloatware, and IM tools. This work performs a thorough investigation on unwanted app distribution by quantifying and comparing distribution through different vectors. At the core of our measurements are reputation logs of a large security vendor, which include 7.9M apps observed in 12M devices between June and September 2019. As a first step, we measure that between 10% and 24% of users devices encounter at least one unwanted app, and compare the prevalence of malware and PUP. An analysis of the who-installs-who relationships between installers and child apps reveals that the Play market is the main app distribution vector, responsible for 87% of all installs and 67% of unwanted app installs, but it also has the best defenses against unwanted apps. Alternative markets distribute instead 5.7% of all apps, but over 10% of unwanted apps. Bloatware is also a significant unwanted app distribution vector with 6% of those installs. And, backup restoration is an unintentional distribution vector that may even allow unwanted apps to survive users' phone replacement. We estimate unwanted app distribution via PPI to be smaller than on Windows. Finally, we observe that Web downloads are rare, but provide a riskier proposition even compared to alternative markets.