Portfolio Decisions and Brain Reactions via the CEAD method
Piotr Majer, Peter N.C. Mohr, Hauke R. Heekeren, Wolfgang K. H\"ardle

TL;DR
This paper introduces the CEAD method, a new neuroimaging analysis technique that improves detection of brain activity related to investment decisions by focusing on clusters of voxels and using model-free analysis.
Contribution
The paper presents the CEAD method, combining spectral clustering and DSFM for fMRI analysis, offering higher signal-to-noise ratio and a model-free approach for studying neural correlates of decision making.
Findings
Significant correlation between risk and fMRI signals in anterior insula and prefrontal cortex.
Individual decision reactions predicted risk attitudes using DSFM time series.
CEAD method outperforms traditional voxel-based analysis in detecting neural activity.
Abstract
Decision making can be a complex process requiring the integration of several attributes of choice options. Understanding the neural processes underlying (uncertain) investment decisions is an important topic in neuroeconomics. We analyzed functional magnetic resonance imaging (fMRI) data from an investment decision study for stimulus-related effects. We propose a new technique for identifying activated brain regions: Cluster, Estimation, Activation and Decision (CEAD) method. Our analysis is focused on clusters of voxels rather than voxel units. Thus, we achieve a higher signal to noise ratio within the unit tested and a smaller number of hypothesis tests compared with the often used General Linear Model (GLM). We propose to first conduct the brain parcellation by applying spatially constrained spectral clustering. The information within each cluster can then be extracted by the…
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Taxonomy
TopicsCapital Investment and Risk Analysis
