Experts and authorities receive disproportionate attention on Twitter during the COVID-19 crisis
Kristina Gligori\'c, Manoel Horta Ribeiro, Martin M\"uller, Olesia, Altunina, Maxime Peyrard, Marcel Salath\'e, Giovanni Colavizza, Robert West

TL;DR
During the COVID-19 pandemic, Twitter saw increased activity, with healthcare, science, government, and politics accounts gaining more engagement, highlighting the platform's role in disseminating expert information amidst concerns of an infodemic.
Contribution
This study provides empirical evidence on how different account types gained or lost engagement on Twitter during COVID-19, emphasizing the prominence of experts and authorities.
Findings
Healthcare and science accounts received the largest engagement boosts.
Religious and sports accounts experienced relative decreases in engagement.
Overall Twitter activity surged during peak lockdown months.
Abstract
Timely access to accurate information is crucial during the COVID-19 pandemic. Prompted by key stakeholders' cautioning against an "infodemic", we study information sharing on Twitter from January through May 2020. We observe an overall surge in the volume of general as well as COVID-19-related tweets around peak lockdown in March/April 2020. With respect to engagement (retweets and likes), accounts related to healthcare, science, government and politics received by far the largest boosts, whereas accounts related to religion and sports saw a relative decrease in engagement. While the threat of an "infodemic" remains, our results show that social media also provide a platform for experts and public authorities to be widely heard during a global crisis.
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Taxonomy
TopicsMisinformation and Its Impacts · Public Relations and Crisis Communication · Communication and COVID-19 Impact
