Zero-Shot Heterogeneous Transfer Learning from Recommender Systems to Cold-Start Search Retrieval

TL;DR

This paper introduces a zero-shot transfer learning framework that leverages recommender system knowledge to enhance search retrieval, effectively addressing cold-start and feedback loop issues in content platforms.

Contribution

It proposes a novel transfer learning approach connecting recommender and search systems through shared representations, enabling zero-shot query-to-item prediction without prior query-item pairs.

Findings

Achieves high offline search retrieval accuracy

Significantly improves relevance in online experiments

Addresses cold-start and feedback loop problems

Abstract

Many recent advances in neural information retrieval models, which predict top-K items given a query, learn directly from a large training set of (query, item) pairs. However, they are often insufficient when there are many previously unseen (query, item) combinations, often referred to as the cold start problem. Furthermore, the search system can be biased towards items that are frequently shown to a query previously, also known as the 'rich get richer' (a.k.a. feedback loop) problem. In light of these problems, we observed that most online content platforms have both a search and a recommender system that, while having heterogeneous input spaces, can be connected through their common output item space and a shared semantic representation. In this paper, we propose a new Zero-Shot Heterogeneous Transfer Learning framework that transfers learned knowledge from the recommender system component to improve the search component of a content platform. First, it learns representations of items and their natural-language features by predicting (item, item) correlation graphs derived from the recommender system as an auxiliary task. Then, the learned representations are transferred to solve the target search retrieval task, performing query-to-item prediction without having seen any (query, item) pairs in training. We conduct online and offline experiments on one of the world's largest search and recommender systems from Google, and present the results and lessons learned. We demonstrate that the proposed approach can achieve high performance on offline search retrieval tasks, and more importantly, achieved significant improvements on relevance and user interactions over the highly-optimized production system in online experiments.