Fairness-Aware Online Personalization

TL;DR

This paper investigates how online personalization systems can develop unfair biases due to biased user responses and proposes a regularization-based method to mitigate such biases, ensuring fairer personalized ranking models.

Contribution

It introduces a formal framework for fairness in online personalization, models bias accumulation, and presents a regularization approach to reduce bias in learned models.

Findings

Bias in user responses can lead to unfair model behavior.

The proposed regularization method effectively reduces bias in simulations.

Abstract

Decision making in crucial applications such as lending, hiring, and college admissions has witnessed increasing use of algorithmic models and techniques as a result of a confluence of factors such as ubiquitous connectivity, ability to collect, aggregate, and process large amounts of fine-grained data using cloud computing, and ease of access to applying sophisticated machine learning models. Quite often, such applications are powered by search and recommendation systems, which in turn make use of personalized ranking algorithms. At the same time, there is increasing awareness about the ethical and legal challenges posed by the use of such data-driven systems. Researchers and practitioners from different disciplines have recently highlighted the potential for such systems to discriminate against certain population groups, due to biases in the datasets utilized for learning their underlying recommendation models. We present a study of fairness in online personalization settings involving the ranking of individuals. Starting from a fair warm-start machine-learned model, we first demonstrate that online personalization can cause the model to learn to act in an unfair manner if the user is biased in his/her responses. For this purpose, we construct a stylized model for generating training data with potentially biased features as well as potentially biased labels and quantify the extent of bias that is learned by the model when the user responds in a biased manner as in many real-world scenarios. We then formulate the problem of learning personalized models under fairness constraints and present a regularization based approach for mitigating biases in machine learning. We demonstrate the efficacy of our approach through extensive simulations with different parameter settings. Code: https://github.com/groshanlal/Fairness-Aware-Online-Personalization