An Application of Newsboy Problem in Supply Chain Optimisation of Online Fashion E-Commerce
Chandramouli Kamanchi, Gopinath Ashok Kumar, Nachiappan Sundaram, and Ravindra Babu T, Chaithanya Bandi

TL;DR
This paper presents a supply chain optimization model for online fashion e-commerce that predicts SKU quantities using historic data to optimize fulfillment and utilization metrics, demonstrating improved performance over baseline methods.
Contribution
The paper introduces a simple, effective supply chain model tailored for online fashion retail, combining predictive analytics with optimization to enhance key operational metrics.
Findings
Model outperforms baseline regression solutions
Optimizes fulfillment and utilization indices
Easy to implement and deploy in real-world settings
Abstract
We describe a supply chain optimization model deployed in an online fashion e-commerce company in India called Myntra. Our model is simple, elegant and easy to put into service. The model utilizes historic data and predicts the quantity of Stock Keeping Units (SKUs) to hold so that the metrics "Fulfilment Index" and "Utilization Index" are optimized. We present the mathematics central to our model as well as compare the performance of our model with baseline regression based solutions.
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Taxonomy
TopicsSupply Chain and Inventory Management · Advanced Manufacturing and Logistics Optimization · Sustainable Supply Chain Management
