Trading Privacy for the Greater Social Good: How Did America React During COVID-19?

TL;DR

This study analyzes how American attitudes towards location privacy changed during COVID-19, revealing decreased opt-out rates, demographic differences, and correlations with social distancing behaviors across political lines.

Contribution

It provides one of the first large-scale analyses of U.S. public responses to location data use during the pandemic, highlighting political and demographic variations.

Findings

Opt-out rates decreased significantly during COVID-19.

Democratic cities showed greater privacy concern initially, but decreased opt-out more during the pandemic.

People practicing social distancing were less likely to opt-out, especially in Democratic areas.

Abstract

Digital contact tracing and analysis of social distancing from smartphone location data are two prime examples of non-therapeutic interventions used in many countries to mitigate the impact of the COVID-19 pandemic. While many understand the importance of trading personal privacy for the public good, others have been alarmed at the potential for surveillance via measures enabled through location tracking on smartphones. In our research, we analyzed massive yet atomic individual-level location data containing over 22 billion records from ten Blue (Democratic) and ten Red (Republican) cities in the U.S., based on which we present, herein, some of the first evidence of how Americans responded to the increasing concerns that government authorities, the private sector, and public health experts might use individual-level location data to track the COVID-19 spread. First, we found a significant decreasing trend of mobile-app location-sharing opt-out. Whereas areas with more Democrats were more privacy-concerned than areas with more Republicans before the advent of the COVID-19 pandemic, there was a significant decrease in the overall opt-out rates after COVID-19, and this effect was more salient among Democratic than Republican cities. Second, people who practiced social distancing (i.e., those who traveled less and interacted with fewer close contacts during the pandemic) were also less likely to opt-out, whereas the converse was true for people who practiced less social-distancing. This relationship also was more salient among Democratic than Republican cities. Third, high-income populations and males, compared with low-income populations and females, were more privacy-conscientious and more likely to opt-out of location tracking.