Understanding the Diverging User Trajectories in Highly-related Online Communities during the COVID-19 Pandemic

TL;DR

This study analyzes user trajectories in two related COVID-19 online communities on Reddit, revealing how user engagement and community identity diverged over time during the pandemic.

Contribution

It introduces a movement analysis framework to understand membership changes and predicts user migration between highly-related online communities during a crisis.

Findings

Users' language and membership patterns diverged after March 2020.

Approximately 50% of /r/China flu members moved to /r/Coronavirus in February.

User migration can be predicted based on prior activity in other subreddits.

Abstract

As the COVID-19 pandemic is disrupting life worldwide, related online communities are popping up. In particular, two "new" communities, /r/China flu and /r/Coronavirus, emerged on Reddit and have been dedicated to COVID- related discussions from the very beginning of this pandemic. With /r/Coronavirus promoted as the official community on Reddit, it remains an open question how users choose between these two highly-related communities. In this paper, we characterize user trajectories in these two communities from the beginning of COVID-19 to the end of September 2020. We show that new users of /r/China flu and /r/Coronavirus were similar from January to March. After that, their differences steadily increase, evidenced by both language distance and membership prediction, as the pandemic continues to unfold. Furthermore, users who started at /r/China flu from January to March were more likely to leave, while those who started in later months tend to remain highly "loyal". To understand this difference, we develop a movement analysis framework to understand membership changes in these two communities and identify a significant proportion of /r/China flu members (around 50%) that moved to /r/Coronavirus in February. This movement turns out to be highly predictable based on other subreddits that users were previously active in. Our work demonstrates how two highly-related communities emerge and develop their own identity in a crisis, and highlights the important role of existing communities in understanding such an emergence.