LaCulturaNonSiFerma -- Report su uso e la diffusione degli hashtag delle istituzioni culturali italiane durante il periodo di lockdown

TL;DR

This paper analyzes how Italian cultural institutions used hashtags on social media during COVID-19 lockdown, showing proactive engagement and positive user participation in content promotion and community building.

Contribution

It introduces an analysis of hashtag usage by Italian cultural institutions during lockdown, highlighting their adaptive strategies and user engagement.

Findings

Italian institutions actively used hashtags during lockdown

Users showed increased participation in hashtag-based activities

Hashtag campaigns helped create online communities

Abstract

This report presents an analysis of #hashtags used by Italian Cultural Heritage institutions to promote and communicate cultural content during the COVID-19 lock-down period in Italy. Several activities to support and engage users' have been proposed using social media. Most of these activities present one or more #hashtags which help to aggregate content and create a community on specific topics. Results show that on one side Italian institutions have been very proactive in adapting to the pandemic scenario and on the other side users' reacted very positively increasing their participation in the proposed activities.