Characterizing Reading Time on Enterprise Emails

TL;DR

This study analyzes enterprise email reading times, revealing how device type, user activity, and context influence reading behavior, providing insights for improving email interaction metrics and user models.

Contribution

It is the first large-scale characterization of enterprise email reading time, identifying key contextual factors affecting reading behavior.

Findings

Reading time varies by device and time of day.

Users reread emails across devices, mainly starting on mobile then on desktop.

Fewer meetings and less busy hours lead to longer reading times.

Abstract

Email is an integral part of people's work and life, enabling them to perform activities such as communicating, searching, managing tasks and storing information. Modern email clients take a step forward and help improve users' productivity by automatically creating reminders, tasks or responses. The act of reading is arguably the only activity that is in common in most -- if not all -- of the interactions that users have with their emails. In this paper, we characterize how users read their enterprise emails, and reveal the various contextual factors that impact reading time. Our approach starts with a reading time analysis based on the reading events from a major email platform, followed by a user study to provide explanations for some discoveries. We identify multiple temporal and user contextual factors that are correlated with reading time. For instance, email reading time is correlated with user devices: on desktop reading time increases through the morning and peaks at noon but on mobile it increases through the evening till midnight. The reading time is also negatively correlated with the screen size. We have established the connection between user status and reading time: users spend more time reading emails when they have fewer meetings and busy hours during the day. In addition, we find that users also reread emails across devices. Among the cross-device reading events, 76% of reread emails are first visited on mobile and then on desktop. Overall, our study is the first to characterize enterprise email reading time on a very large scale. The findings provide insights to develop better metrics and user models for understanding and improving email interactions.