Collecting Charges for Ad Impact on User Experience for Different Price Types

TL;DR

This paper discusses methods for quantifying and collecting charges based on ad impact on user experience, considering different pricing models like per-view and per-click, applicable to various ad engagement metrics.

Contribution

It introduces a framework for collecting charges for ad impact on user experience, adaptable to different pricing schemes and engagement actions.

Findings

Per-click charges also apply to per-conversion or per-action charges.

A marketplace could assess both per-view and per-click charges.

Framework supports multiple ad impact measurement models.

Abstract

This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad. The results for per-click charges also apply to per-conversion charges or per-action charges. Conceivably, a marketplace could assess both kinds of charges.