On the Importance of Location Privacy for Users of Location Based Applications

TL;DR

This paper investigates user concerns about location privacy in location-based apps through a survey and reviews privacy preservation techniques, highlighting privacy's influence on app choice.

Contribution

It provides empirical evidence on the importance of location privacy for users and reviews existing privacy preservation methods.

Findings

Privacy significantly influences user choice of location-based apps.

Users are concerned about their location privacy.

Review of current privacy preservation techniques.

Abstract

Do people care about their location privacy while using location-based service apps? This paper aims to answer this question and several other hypotheses through a survey, and review the privacy preservation techniques. Our results indicate that privacy is indeed an influential factor in the selection of location-based apps by users.