Release Practices for Mobile Apps--What do Users and Developers Think?
Maleknaz Nayebi, Bram Adams, Guenther Ruhe

TL;DR
This study investigates how mobile app developers plan releases and how users perceive updates, revealing that release strategies influence app success and user engagement.
Contribution
It provides empirical insights into release practices of mobile app developers and user preferences, highlighting the impact of release strategies on app success.
Findings
Half of developers have a clear release strategy.
Users prefer recent and less frequent updates.
Release strategy influences app success.
Abstract
Large software organizations such as Facebook or Netflix, who otherwise make daily or even hourly releases of their web applications using continuous delivery, have had to invest heavily into a customized release strategy for their mobile apps, because the vetting process of app stores introduces lag and uncertainty into the release process. Amidst these large, resourceful organizations, it is unknown how the average mobile app developer organizes her app's releases, even though an incorrect strategy might bring a premature app update to the market that drives away customers towards the heavy market competition. To understand the common release strategies used for mobile apps, the rationale behind them and their perceived impact on users, we performed two surveys with users and developers. We found that half of the developers have a clear strategy for their mobile app releases, since…
Peer Reviews
No public reviews on file for this paper yet. If you reviewed it on a platform where reviews are public (OpenReview, ICLR, NeurIPS, ICML), you can paste yours below so the community can read it here.
Videos
No videos yet. Explain this paper in a talk, walkthrough, or lecture? Add one.
Taxonomy
TopicsMobile and Web Applications · Green IT and Sustainability · Software Engineering Research
