A Compositional Model of Multi-faceted Trust for Personalized Item Recommendation

TL;DR

This paper introduces a flexible, privacy-aware trust model for recommender systems that combines social links with anonymous public feedback, improving recommendation accuracy while respecting user privacy.

Contribution

It proposes the Multi-faceted Trust Model (MTM) for customizable trust integration and extends the LOCABAL+ system with multi-faceted trust, enhancing recommendation performance.

Findings

LOCABAL+ outperforms state-of-the-art trust-based recommenders.

The system maintains high accuracy even without social relation data.

Privacy-aware trust modeling is effective for personalized recommendations.

Abstract

Trust-based recommender systems improve rating prediction with respect to Collaborative Filtering by leveraging the additional information provided by a trust network among users to deal with the cold start problem. However, they are challenged by recent studies according to which people generally perceive the usage of data about social relations as a violation of their own privacy. In order to address this issue, we extend trust-based recommender systems with additional evidence about trust, based on public anonymous information, and we make them configurable with respect to the data that can be used in the given application domain: 1 - We propose the Multi-faceted Trust Model (MTM) to define trust among users in a compositional way, possibly including or excluding the types of information it contains. MTM flexibly integrates social links with public anonymous feedback received by user profiles and user contributions in social networks. 2 - We propose LOCABAL+, based on MTM, which extends the LOCABAL trust-based recommender system with multi-faceted trust and trust-based social regularization. Experiments carried out on two public datasets of item reviews show that, with a minor loss of user coverage, LOCABAL+ outperforms state-of-the art trust-based recommender systems and Collaborative Filtering in accuracy, ranking of items and error minimization both when it uses complete information about trust and when it ignores social relations. The combination of MTM with LOCABAL+ thus represents a promising alternative to state-of-the-art trust-based recommender systems.