# Automatic Generation of Personalized Comment Based on User Profile

## TL;DR

This paper introduces a new task for generating personalized social media comments by modeling user profiles, and proposes a neural network that produces natural, user-specific comments based on real user data.

## Contribution

The paper presents the Personalized Comment Generation Network (PCGN), a novel neural model that incorporates user profiles and external representations to generate personalized comments.

## Key findings

- The model generates more natural and human-like comments.
- Incorporating user profiles improves personalization accuracy.
- Experimental results outperform baseline methods.

## Abstract

Comments on social media are very diverse, in terms of content, style and vocabulary, which make generating comments much more challenging than other existing natural language generation~(NLG) tasks. Besides, since different user has different expression habits, it is necessary to take the user's profile into consideration when generating comments. In this paper, we introduce the task of automatic generation of personalized comment~(AGPC) for social media. Based on tens of thousands of users' real comments and corresponding user profiles on weibo, we propose Personalized Comment Generation Network~(PCGN) for AGPC. The model utilizes user feature embedding with a gated memory and attends to user description to model personality of users. In addition, external user representation is taken into consideration during the decoding to enhance the comments generation. Experimental results show that our model can generate natural, human-like and personalized comments.