Cross-Media Usage of Social Big Data for Emergency Services and Volunteer Communities: Approaches, Development and Challenges of Multi-Platform Social Media Services
Marc-Andr\'e Kaufhold, Christian Reuter, Thomas Ludwig

TL;DR
This paper discusses the development and evaluation of a cross-platform social media API for emergency services, addressing challenges in data management, trustworthiness, and system performance across multiple social media platforms.
Contribution
It introduces a novel cross-platform social media API tailored for emergency scenarios, highlighting practical lessons and core challenges in multi-platform social media data handling.
Findings
Effective cross-platform data gathering and management
Identified key challenges in trust and information quality
Insights into system performance and technical development
Abstract
The use of social media is ubiquitous and nowadays well-established in our everyday life, but increasingly also before, during or after emergencies. The produced data is spread across several types of social media and can be used by different actors, such as emergency services or volunteer communities. There are already systems available that support the process of gathering, analysing and distributing information through social media. However, dependent on the goal of analysis, the analysis methods and available systems are limited based on technical or business-oriented restrictions. This paper presents the design of a cross-platform Social Media API, which was integrated and evaluated within multiple emergency scenarios. Based on the lessons learned, we outline the core challenges from the practical development and theoretical findings, focusing (1) cross-platform gathering and data…
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Taxonomy
TopicsPublic Relations and Crisis Communication · Social Media and Politics · Complex Network Analysis Techniques
