# Release early, release often, and watch your users' emotions

## TL;DR

This paper explores how app release strategies impact user emotions, using sentiment analysis to identify emotional patterns around updates and deriving lessons to improve user satisfaction and competitiveness.

## Contribution

It introduces five release lessons based on emotional patterns observed in user feedback, aiding app vendors in managing user emotions effectively.

## Key findings

- Identified four recurring emotional patterns linked to app releases.
- Derived five practical release lessons from sentiment analysis and online reports.
- Provided insights to help maintain positive user emotions and competitive edge.

## Abstract

App stores are highly competitive markets, sometimes offering dozens of apps for a single use case. Unexpected app changes such as a feature removal might incite even loyal users to explore alternative apps. Sentiment analysis tools can help monitor users' emotions expressed, e.g., in app reviews or tweets. We found that these emotions include four recurring patterns corresponding to the app releases. Based on these patterns and online reports about popular apps, we derived five release lessons to assist app vendors maintain positive emotions and gain competitive advantages.