# A User-Centered Concept Mining System for Query and Document Understanding at Tencent

## TL;DR

This paper presents a user-centered concept mining system implemented in Tencent QQ Browser that extracts relevant, dynamic concepts from user queries and logs to improve search and recommendation quality.

## Contribution

It introduces a novel approach to mining user-centered concepts from query logs, enhancing relevance and personalization in web browsing and recommendation systems.

## Key findings

- Improved concept quality over existing methods
- 6.01% increase in impression efficiency in online tests
- Effective document tagging with user-centered concepts

## Abstract

Concepts embody the knowledge of the world and facilitate the cognitive processes of human beings. Mining concepts from web documents and constructing the corresponding taxonomy are core research problems in text understanding and support many downstream tasks such as query analysis, knowledge base construction, recommendation, and search. However, we argue that most prior studies extract formal and overly general concepts from Wikipedia or static web pages, which are not representing the user perspective. In this paper, we describe our experience of implementing and deploying ConcepT in Tencent QQ Browser. It discovers user-centered concepts at the right granularity conforming to user interests, by mining a large amount of user queries and interactive search click logs. The extracted concepts have the proper granularity, are consistent with user language styles and are dynamically updated. We further present our techniques to tag documents with user-centered concepts and to construct a topic-concept-instance taxonomy, which has helped to improve search as well as news feeds recommendation in Tencent QQ Browser. We performed extensive offline evaluation to demonstrate that our approach could extract concepts of higher quality compared to several other existing methods. Our system has been deployed in Tencent QQ Browser. Results from online A/B testing involving a large number of real users suggest that the Impression Efficiency of feeds users increased by 6.01% after incorporating the user-centered concepts into the recommendation framework of Tencent QQ Browser.