AI in the media and creative industries

TL;DR

This paper explores the growing role and impact of AI in creative industries, highlighting recent technological advances, challenges, and future prospects for AI-driven creative processes.

Contribution

It provides a comprehensive overview of AI applications in media and creative sectors, discussing current uses, challenges, and future directions for AI in these industries.

Findings

AI has been used to create entire movies and music albums.

Creative industries adopt AI early and integrate it into various applications.

Technical challenges include limited data scenarios and multimodal data processing.

Abstract

Thanks to the Big Data revolution and increasing computing capacities, Artificial Intelligence (AI) has made an impressive revival over the past few years and is now omnipresent in both research and industry. The creative sectors have always been early adopters of AI technologies and this continues to be the case. As a matter of fact, recent technological developments keep pushing the boundaries of intelligent systems in creative applications: the critically acclaimed movie "Sunspring", released in 2016, was entirely written by AI technology, and the first-ever Music Album, called "Hello World", produced using AI has been released this year. Simultaneously, the exploratory nature of the creative process is raising important technical challenges for AI such as the ability for AI-powered techniques to be accurate under limited data resources, as opposed to the conventional "Big Data" approach, or the ability to process, analyse and match data from multiple modalities (text, sound, images, etc.) at the same time. The purpose of this white paper is to understand future technological advances in AI and their growing impact on creative industries. This paper addresses the following questions: Where does AI operate in creative Industries? What is its operative role? How will AI transform creative industries in the next ten years? This white paper aims to provide a realistic perspective of the scope of AI actions in creative industries, proposes a vision of how this technology could contribute to research and development works in such context, and identifies research and development challenges.