# Science Communication a New Frontier of Researcher's Job

## TL;DR

This paper discusses the evolving role of science communication in researchers' careers, highlighting successful models and experiences from a major European outreach project to enhance scientific engagement and dissemination.

## Contribution

It introduces models for effective science communication tailored for researchers, based on the analysis of a large European outreach initiative's evolution.

## Key findings

- Science communication is increasingly vital for researchers' success.
- The European Researchers' Night project exemplifies effective science outreach.
- Models for science communication can be implemented without excessive workload.

## Abstract

In the world of communication, nobody can be out of the fray! Since many years science communication and more in general the ability of a researcher to communicate his/her work to founding agency, policy makers, entrepreneurs and public at large, starts to be a fundamental skill of the researchers job. This skill is needed and requested to access funds and successfully disseminate the research outcome, as well as to engage society in understanding science and its benefits. Moreover, due to the large decrease of research funds and of people starting scientific carrier, researchers must be in the front line to promote the scientific culture in order to invert the dreadful trend of last years. Where are we and where are we going to? We try to answer such questions introducing successful models that can be used without huge overloads for our job. This paper reports on the experience of one of the largest and oldest project in Europe of the Marie Sklodowska-Curie Actions European Researchers' Night and describes how this project followed the evolution in science communication.