Analysis of the Main Factors Affecting M-Commerce Adoption in Iraq

TL;DR

This paper investigates the key factors influencing mobile commerce adoption in Iraq, highlighting the sector's rapid growth post-2003 and its impact on social and economic development.

Contribution

It uniquely analyzes the specific parameters affecting m-commerce adoption in Iraq, filling a gap in existing research.

Findings

Increasing internet and smartphone usage boosts m-commerce

Mobile commerce significantly impacts social and economic growth

Identifies key challenges and opportunities in Iraq's m-commerce sector

Abstract

The telecommunications sector in Iraq is one of the most dynamic and active industries. This sector has prime importance only next to oil & gas, as revealed by recent reports. This industry has grown in leaps and bounds with the rising demand for mobile services. Mobile services were inaccessible prior to 2003. As of 2016, there are 29 million mobile telephone subscribers, with only 2.3 million fixed-line users. With the easy availability of telephone services, the telecommunication sector has reported a rapid boom. Subsequent to the fall of Saddam Hussein's regime on April 9, 2003, mobile commerce has reached new heights. This phenomenon is mainly attributed to the increasing internet and smartphone usage. Telecommunication is now an imperative element in the social and economic growth of the country. This sector has also expanded access to various prospects and has altered the manner of consumer interaction, comparing prices, researching goods, and making purchases. Several studies have reviewed the penetration of mobile commerce to varied sectors. These studies have also delved on the challenges, prospects, concerns, and impediments in this sector. However, none of these studies has considered the situation in Iraq. This paper examines the current literature to ascertain the parameters affecting m-commerce adoption in Iraq