PopFactor: Live-Streamer Behavior and Popularity
Robert Netzorg, Lauren Arnett, Augustin Chaintreau, Eugene Wu

TL;DR
This study analyzes how streamer behaviors on Twitch, such as effort and social media promotion, relate to their popularity and success, revealing that behavioral efforts can predict growth and success over time.
Contribution
It provides a comprehensive analysis linking streamer behaviors with popularity metrics, highlighting the predictive value of behavioral data for success prediction.
Findings
Behavioral information improves prediction of streamer growth.
Effortful streamers tend to be more successful.
Social media promotion is effective regardless of account age.
Abstract
Live video-streaming platforms such as Twitch enable top content creators to reap significant profits and influence. To that effect, various behavioral norms are recommended to new entrants and those seeking to increase their popularity and success. Chiefly among them are to simply put in the effort and promote on social media outlets such as Twitter, Instagram, and the like. But does following these behaviors indeed have a relationship with eventual popularity? In this paper, we collect a corpus of Twitch streamer popularity measures --- spanning social and financial measures --- and their behavior data on Twitch and third party platform. We also compile a set of community-defined behavioral norms. We then perform temporal analysis to identify the increased predictive value that a streamer's future behavior contributes to predicting future popularity. At the population level, we find…
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Taxonomy
TopicsComplex Network Analysis Techniques · Digital Marketing and Social Media · Impact of Technology on Adolescents
