Outcome-Driven Open Innovation at NASA
Jennifer L Gustetic, Jason Crusan, Steve Rader, Sam Ortega

TL;DR
NASA leverages open innovation strategies like challenges and crowdsourcing to enhance problem-solving, focusing on outcome-driven approaches that align with its mission objectives.
Contribution
The paper presents case studies and a framework for designing effective open innovation challenges aligned with NASA's mission outcomes.
Findings
Open innovation activities lead to diverse successful outcomes.
Challenge design benefits from clear alignment with mission goals.
Case studies demonstrate practical application of outcome-driven approaches.
Abstract
In an increasingly connected and networked world, the National Aeronautics and Space Administration (NASA) recognizes the value of the public as a strategic partner in addressing some of our most pressing challenges. The agency is working to more effectively harness the expertise, ingenuity, and creativity of individual members of the public by enabling, accelerating, and scaling the use of open innovation approaches including prizes, challenges, and crowdsourcing. As NASA's use of open innovation tools to solve a variety of types of problems and advance of number of outcomes continues to grow, challenge design is also becoming more sophisticated as our expertise and capacity (personnel, platforms, and partners) grows and develops. NASA has recently pivoted from talking about the benefits of challenge-driven approaches, to the outcomes these types of activities yield. Challenge design…
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