Exploring the nuances in the relationship "culture-strategy" for the business world

TL;DR

This paper investigates recent nuanced perspectives on the relationship between culture and strategy in business, synthesizing scholarly views and recent developments to outline contemporary understandings.

Contribution

It provides an analysis of recent scholarly and practical interpretations of the culture-strategy relationship, highlighting its evolving nature in the business context.

Findings

Identifies recent developments in interpreting culture-strategy link

Synthesizes views from international scholars and consultants

Outlines contemporary notions of culture-strategy relationship

Abstract

The current article explores interesting, significant and recently identified nuances in the relationship "culture-strategy". The shared views of leading scholars at the University of National and World Economy in relation with the essence, direction, structure, role and hierarchy of "culture-strategy" relation are defined as a starting point of the analysis. The research emphasis is directed on recent developments in interpreting the observed realizations of the aforementioned link among the community of international scholars and consultants, publishing in selected electronic scientific databases. In this way a contemporary notion of the nature of "culture-strategy" relationship for the entities from the world of business is outlined.