Inspecting Interactions: Online News Media Synergies in Social Media
Praboda Rajapaksha, Reza Farahbakhsh, Noel Crespi, Bruno Defude

TL;DR
This study analyzes how major news media outlets interact on social media platforms like Twitter and Facebook, revealing strategies that increase their popularity and engagement through content dissemination and early social media activity.
Contribution
It provides a comprehensive analysis of news media interactions on social media and introduces a predictive model for increasing news media popularity based on social media activity.
Findings
News media should publish first on social media to attract more audience.
Dispersing original content correlates with higher popularity.
Early social media activity boosts news media engagement.
Abstract
The rising popularity of social media has radically changed the way news content is propagated, including interactive attempts with new dimensions. To date, traditional news media such as newspapers, television and radio have already adapted their activities to the online news media by utilizing social media, blogs, websites etc. This paper provides some insight into the social media presence of worldwide popular news media outlets. Despite the fact that these large news media propagate content via social media environments to a large extent and very little is known about the news item producers, providers and consumers in the news media community in social media.To better understand these interactions, this work aims to analyze news items in two large social media, Twitter and Facebook. Towards that end, we collected all published posts on Twitter and Facebook from 48 news media to…
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Taxonomy
TopicsComplex Network Analysis Techniques · Social Media and Politics · Misinformation and Its Impacts
