Controllability of Social Networks and the Strategic Use of Random Information

TL;DR

This paper investigates how introducing random information into social networks can influence their behavior, demonstrating through simulations that strategic randomization can effectively control network dynamics and knowledge distribution.

Contribution

It presents a novel analysis of social network controllability using random information strategies on adaptive networks, comparing influencer targeting and widespread influence approaches.

Findings

Random information strategies significantly alter network structure and knowledge diffusion.

Both influencer-based and widespread influence strategies show potential for effective social control.

Simulation results indicate strong effects on network connectivity and agent skill distribution.

Abstract

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is a technique already experimented in recommender systems or search engines, and represents one of the few options for influencing the behavior of a social context that could be accepted as ethical, could be fully disclosed to members, and does not involve the use of force or of deception. Our research is based on a model of knowledge diffusion applied to a time-varying adaptive network, and considers two well-known strategies for influencing social contexts. One is the selection of few influencers for manipulating their actions in order to drive the whole network to a certain behavior; the other, instead, drives the network behavior acting on the state of a large subset of ordinary, scarcely influencing users. The two approaches have been studied in terms of network and diffusion effects. The network effect is analyzed through the changes induced on network average degree and clustering coefficient, while the diffusion effect is based on two ad-hoc metrics defined to measure the degree of knowledge diffusion and skill level, as well as the polarization of agent interests. The results, obtained through simulations on synthetic networks, show a rich dynamics and strong effects on the communication structure and on the distribution of knowledge and skills, supporting our hypothesis that the strategic use of random information could represent a realistic approach to social network controllability, and that with both strategies, in principle, the control effect could be remarkable.